Veterans Affairs
Challenge: Provide distilled health
and wellness articles that reach nearly a million readers over the age
of 55, possessing a wide variety of educational levels and culturally diverse
backgrounds.
Solution: Write at a newspaper reading level with a larger font that
makes it easily readable by that age group. Use clear and straight-forward
information
and graphics and clear font types. Keep articles short and concise to
encourage reading.
Result: Award-winning publication recognized for
its content and message.
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