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Veterans Affairs

Challenge: Provide distilled health and wellness articles that reach nearly a million readers over the age of 55, possessing a wide variety of educational levels and culturally diverse backgrounds.

 

Solution: Write at a newspaper reading level with a larger font that makes it easily readable by that age group. Use clear and straight-forward information and graphics and clear font types. Keep articles short and concise to encourage reading.

 

Result: Award-winning publication recognized for its content and message.

 

 

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